Du

du, one of the leading telecommunications providers in the Middle East, had increased the use of illustration and animation in their internal and external communication which led to a variety of styles and tones, none of which were unique to du. du wanted to create an illustration & animation style that was uniquely “du” and capture the world of their customers and environment in a “du”stinctive” style.

Using the cornerstone “Squircle” shape an entire illustration and animation system was developed. A 60″ animation was produced to demonstrate the style, tone, movement and titling of the du world and its characters.