A Whole New (du) World
du, one of the leading telecommunications providers in the Middle East, had increased the use of illustration and animation in their internal and external communication which led to a variety of styles and tones, none of which were unique to du. du wanted to create an illustration & animation style that was uniquely “du” and capture the world of their customers and environment in a “du”stinctive” style.
Using the cornerstone “Squircle” shape an entire illustration and animation system was developed. A 60″ animation was produced to demonstrate the style, tone, movement and titling of the du world and its characters.